At ALRAE, we view the protection of your privacy as an extension of our "Quiet Luxury" philosophy. Your digital journey on our site should be as serene as your experience on the course.

ALRAE operates this boutique and website (hereinafter the "Services") via a secure technological infrastructure meeting international standards. This Privacy Policy outlines, in plain language, how we protect your identity and secure your transactions. By accessing the ALRAE universe, you accept this discreet management of your information, designed to ensure the fluidity of your experience.

1. The Architecture of Your Data (Collection)

We collect the strict minimum of information necessary ("Digital Minimalism") to ensure service excellence. We never sell your data. Here are the categories processed:

• Identity & Logistics (Contact Details)
  Your name, billing address, shipping address, and email. These elements are essential for your ALRAE products to reach their destination and to transmit your Circle invitations.
• Financial Security
  Transaction details and payment information. This data is encrypted by our secure banking partners (Stripe/PayPal/Apple Pay); we never have access to your full card numbers in plain text.
• The Traveler Profile (Account)
  If you create an account, we retain your preferences and history to personalize your journey and facilitate your future access.
• Technical Performance (Device)
  To ensure our site displays perfectly on your screen, we receive technical data (IP address, browser, time zone). This allows us to optimize the site's digital architecture and prevent fraud.

2. Usage of Information

• To orchestrate your journey (Orders): Processing payments, shipping your equipment via our logistics partners, and providing precise tracking.
• To maintain the connection (Communication): Sending confirmations, responding to your requests, and, if you have joined The Circle, informing you of new collections.
• To optimize digital architecture: Analyzing navigation to improve our site's ergonomics and ensure data security.

3. The Circle of Trust (Sharing)

• Elite Service Providers
  We collaborate with rigorously selected third parties to operate our infrastructure: secure payment management, high-performance cloud hosting, and international shipping logistics. These partners act under our strict mandate.
• Experience Partners (Marketing)
  To present you with relevant pieces from Series 01, we may share anonymized navigation data. You retain absolute control: you may refuse this targeting at any time.
• Commercial & Legal Integrity
  In the context of protecting our rights or responding to a valid legal obligation (mandate), we may be required to disclose certain information, always in strict compliance with legal procedures.

4. Infrastructure & Security

ALRAE's digital architecture relies on world-class technological infrastructure (hosted by Shopify Inc.), chosen for its reliability and compliance with PCI DSS banking standards.

Although our technology partner processes the data necessary for the boutique's operation, ALRAE remains the sole master of your customer relationship. Data is encrypted and stored on secure servers.

5. Borders & Protection

External Horizons: As soon as you leave the ALRAE site via an external link (social networks, partners), our "Architecture of Silence" no longer applies. Please remain vigilant.

Protection of Minors: The ALRAE universe and access to The Circle are intended for an adult audience. We do not knowingly collect information from persons under 16 years of age (Digital Age of Consent). If a minor has transmitted data to us, please contact us for immediate deletion.

6. Your Sovereign Rights (nFADP & GDPR)

Your journey with ALRAE is based on trust. In accordance with Swiss legislation (nFADP) and European laws (GDPR), you retain absolute control over your digital footprint:

• Right of Access: You have the right to request a copy of the information we hold about you.
• Right to Silence (Erasure): You may exercise your "Right to be Forgotten" by requesting the permanent deletion of your personal data (subject to our legal accounting obligations).
• Right to Rectification: You may demand the immediate correction of any inaccurate information.
• Right to Object: ALRAE does not sell your data. However, you may refuse their use for marketing purposes.

GPC Architecture (Global Privacy Control)

If you navigate with the Global Privacy Control (GPC) signal enabled, our system will automatically detect it as a formal request to opt-out of tracking for your device.

7. Circle Communications

By joining the ALRAE universe, you may be invited to receive our private correspondence. You may choose "Silence" at any time by using the unsubscribe link located at the bottom of each email. You will strictly continue to receive essential logistical communications (order confirmations).

8. Recourse & International Transfers

ALRAE is a brand anchored in Switzerland. Your information may be processed via our secure infrastructure located outside your country (notably Canada/USA). These transfers are secured by recognized mechanisms (Standard Contractual Clauses).

In the event of a disagreement, you have the right to file a complaint with the competent authority: the FDPIC in Switzerland, or the local Authority in Europe.